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Xcelerate Q3 Review: What Shipped and How to Use It
Lead generation ideas for disaster restoration companies that still lose jobs to slow follow-up
You paid for that Local Services Ads lead. The homeowner called, got a voicemail, and by the time your office called back, a competitor's truck was already parked in the driveway.
How to set your restoration company's annual marketing budget (and what to fix before you raise it)
You're about to sign off on a marketing number for next year, and the only benchmark you've found online is "spend 5 to 12% of revenue." That range is true, but it tells you nothing about when to set the number, who owns it, or what happens to your crews and your cash once the leads start showing up faster than your office can close jobs.
